GROWING COMPANY. GROWING NEEDS.
Do It Best Corp was founded in 1945 in Fort Wayne, Indiana as Hardware Wholesalers, Inc. Today, the home improvement co-op is the second-largest in the industry. In 1996, they launched doitbest.com, an online store that offered the same great products previously only available in hardware stores, home centers, and lumberyards. They pride themselves on an expansive product line and continually enhancing services for their member/owners. Along those same lines, they required an apparel and promotional products vendor who offered advanced capabilities to meet the complexities of their growing business.
The Challenge: CREATING AN OFFLINE EXPERIENCE
“Our previous vendors had limited merchandise, offered no online services and had very selective branding options,” said Brian Kimball, Store Development Manager. “Wildman’s advanced service offerings and unique strategic branding approach provided a better online and offline shopping experience.” Wildman also sets up and hosts an apparel store for the Do It Best corporate convention twice a year. This space features thousands of branded apparel and promotional items for employees and member/owners. The apparel store has developed into a full-on shopping experience that employees request and look forward to each year.
The Results:INCREASED ENGAGEMENT, CONSISTENCY, & TIMELINESS
“Every year we’ve partnered with Wildman, our member engagement has improved! We highly recommend Wildman and appreciate how well they work with both the corporate staff and Do It Best team members. They run everything and keep our Do It Best branding strategies consistent and timely while appealing to a diverse audience.”
“Every year we’ve partnered with Wildman our member/owner engagement has improved. In fact, over the last 5 years, Wildman has grown our apparel business by over 137%.”
Brian Kimball, Store Development Manager
Do It Best Corporation
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